Product Overview

Propensity Scores from Equifax provides the propensity for individuals to take a new product within 6 months of scoring and has been developed to improve product targeting and channel segmentation while creating cross-sell and balance transfer programmes.

Business campaigns that don’t use the propensity scores for customer targeting incur high calling costs, as 100% of the customers are called for the new product. Using the propensity score from Equifax, the propensity to take a new product is estimated for all customers prior to calling. 

Product Features:

  • Improved product targeting
  • Improve cross-sell and balance transfer
  • Reduce calling costs
  • Increase take-up rates

Related Products

Custom Scorecards
Build custom scorecards based on your strawman profile to personalize performance metrics and risk tolerance assessment tailored to individual profiles and preferences
Anchor Text

Contact Us

Connect with our sales team and discover how this product can meet your business needs.