Prescreen helps identify prospects who are most likely to respond to loan offers helping focus product management and sales efforts on those individuals who are most promising and potentially profitable. Prescreen works by tapping the market-leading Equifax consumer credit bureau to identify predictive data elements that can help compute consumer inclination to avail asset products as well as identify consumers less likely to default on payments
- Better segment consumer groups for more tailored asset (cards, personal loan, home loan etc) products
- Recognize interest and assess risk earlier for optimal account performance
- Host customized credit criteria with pre-qualified product offers
- Easily host rules based on bureau and non bureau attributes
- Offer decision can be customized to reflect priority products, credit limit, offered rate of interest
Prescreen helps identify prospects who are most likely to respond to loan offers helping focus product management and sales efforts on those individuals who are most promising and potentially profitable. Prescreen works by tapping the market-leading Equifax consumer credit bureau to identify predictive data elements that can help compute consumer inclination to avail asset products as well as identify consumers less likely to default on payments
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