Product Overview

Lifestyle Cohorts from Equifax are a set of 18 groups developed based on affluence, district tier and the life stage of the customer.

  • Customers grouped into 18 lifestyle cohorts
  • Improve targeting of existing customers for new products
  • Select the most suitable channel to contact customers
  • Select the most premium pricing model for every customer
  • Improve customer retention
  • Increase customer lifetime value