Lifestyle Cohorts from Equifax are a set of 18 groups developed based on affluence, district tier and the life stage of the customer.
- Customers grouped into 18 lifestyle cohorts
- Improve targeting of existing customers for new products
- Select the most suitable channel to contact customers
- Select the most premium pricing model for every customer
- Improve customer retention
- Increase customer lifetime value
Lifestyle Cohorts from Equifax are a set of 18 groups developed based on affluence, district tier and the life stage of the customer.