Cross-Sell and Up-Sell Analytics

Gain deeper insights into the ability to cross-sell/up-sell based on customer behaviour and risk profile

Solution Overview

Help quantify likelihood of a consumer to opt for a product offering based on behavioural and demographic attributes

  • Enhance targeting focus for cross-sell / up-sell initiatives
  • Optimize contact management strategy by focusing only on the right customers
  • Reduce campaign-related costs through customer insights and increase probability of acceptance
  • Prioritize customer segments and build the right strategy for portfolio growth